Get all the training and support you need to go from 'just-another-video-producer' to CONFIDENT VIDEO STRATEGIST to get better results for your clients and grow your video business.

Video Producers.
It's time for us to Rise Up as Video Strategists.

Are you DONE with producing videos for your clients only to see those videos
and FAIL to get results
for your clients?

Yep. Me too!


As video producers it’s time for us to step up, to take the lead, and make a real difference for our clients by creating video that works, video that gets results, video that makes sense in our digital world and returns on our clients investment.

No longer is it enough for us to be simply good at our craft, master our ability to shoot creatively, craft a story, or communicate a message for our clients.

What are we really being hired for? To just produce a great video? Or to actually deliver a solution to help grow our clients’ business?

How do you want to serve your clients?
How are you developing in your video business to meet the need now and into the future?

It’s time for the Rise of the Video Strategist. And I want you to join me.

Imagine if businesses were coming to you not only for the quality of the work you create, but for the results they know you’ll get for their business.

Imagine being able to take control of the conversation with a prospective client, right from the start, to guide them to be making the right videos, for the right purpose and to help them use video in the right way online.

Imagine being able to confidently position your video business as a video strategy agency, and to build long term clients, based on delivery of video marketing solutions rather that just creative - leading to long term client relationships, higher project values and potential for retainer clients who come back for new strategic video content again and again and again.

Imagine building new, sustainable revenue streams for your business and helping your clients achieve success without relying on your ability to actually shoot great video.


What is the Online Video Strategy Blueprint Course?

The Online Video Strategy Blueprint Course
breaks down my complete framework for working with clients to develop
an effective online video strategy for their brand.

Over 35 lessons

8 modules

12 months of 1:1 'Office Hours' to talk directly with Ben

FREE upgrade to the NEW 2022 'Cohort' Based Video Strategist Bootcamp Course coming in early 2022.

and a whole bunch of valuable
templates, checklists, flowcharts and downloads
for you to adapt within your own business processes
and implement right now with your clients.

This is the exact system we use in my video strategy agency
to help our clients businesses grow through video,
and it’s a framework that has directly led to
over $1M in sales for my business over the last few years.

This is the toolkit you need to confidently begin your journey
from video producer to video strategist and position your video business
for the future of online video marketing in our digital world.



Hear from some of our current Blueprint students

Take a listen to Caleb's story of how he embraced a Strategy First approach in his production company and then sold a Video Strategy Plan for over $15K.

Learn the difference that strategy first approaches has made in Joshua King's business since joining the Online Video Strategy Blueprint Course.

Hear how Fiorella Cunha from Storia Photo + Video has changed the perception of her video company by positioning as a Video Strategist.

Wesley Dean from Intermotion Media shares the impact that the Course has had on his business and how he's better positioned to serve his clients.

Watch as Simon Banks from UK Based Video Production Company Tallboy shares his reasons for joining the Blueprint and what he's taken from the course so far.

So what prompted Paul Jew from Moji Studios, USA to join the course and how has the Blueprint benefited his business?

Listen to why Founding Student Cameron O'Hearn from Sacred Stories joined the Blueprint as he shares how his business has adapted and changed as a result.

Susan Jimenez from the Netherlands shares her journey as a Founding Student of the Online Video Strategy Blueprint.

Who is Ben Amos?

(Let me introduce myself...)

Video Producer, Video Strategist, Entrepreneur, Speaker

I'm a passionate online video strategist, entrepreneur, video producer, speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective online video marketing. For the last 10 years I've also owned and ran Innovate Media, an award winning online video strategy and production agency based out of the Queensland, Australia.

As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint I've made it my mission to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

I believe that effective online video content has strategy at its core. As content producers, marketers or business owners we must rise up against the ‘avalanche of average’ video content surrounding digital audiences today and deploy video strategically, deliberately and creatively across platforms for maximum results.

Behind all this, I'm a proud Dad of two daughters, a family guy and an adventurous Aussie who loves building sandcastles with his kids at any of the beautiful beaches of my home town on the Sunshine Coast, Australia.

Steve Bollschweiler

I’m now more confident as a video strategist. Having gone through the course and learnt it, the course is taught in such a structured way and each bit builds on the next bit, I think it works really well.

Steve Bollschweiler Insight Video Marketing, UK

Take a look inside what's in the course?

NOTE: This is a comprehensive training course to guide you through your journey to become a confident video marketing strategist. This course is planned to be updated and refined as our industry progresses.As such, expect for some additional resources to be added as we go along. Lifetime access means you'll always stay current and at the top of your game as a Video Strategist through this resource.

Introduction Module

An introduction to the course and an overview of the Blueprint Framework and the changing face of our industry today.

LESSON 1: Introduction to the Course
LESSON 2: The State of Online Video Marketing Today
LESSON 3: Strategy vs Tactics and the 7 Elements for Effective Online Video

Module 1: Audience

As we dive into the first element of the Online Video Strategy Blueprint we'll get clear on mindset, processes and tactics to clearly identify the audience for a video strategy.

LESSON 1: Developing a Customer Avatar
LESSON 2: The Customer Acquisition Cycle
LESSON 3: The Customer Conversion Funnel
LESSON 4: Customer / Keyword Research Tools and Tactics
LESSON 5: [UPDATE COMING SOON] Conducting Empathy Mapping with your Clients

Module 2: Goals

Setting clear Goals for a video strategy aligned to a businesses development and marketing goals is critical in implementing the right video in the right way. Module 2 unpacks a strategic approach to goal setting.

LESSON 1: Undertaking a Marketing Needs Analysis
LESSON 2: Aligning Your Goals to the Customer Journey

Module 3: Content

The Content element reveals a strategic approach to mapping out what videos to make, what to include in those videos and what type of videos work best when aligning to specific goals in a video strategy.

LESSON 1: A Strategic Content Planning Process
LESSON 2: Content Approach (Brand Positioning)
LESSON 3: Content Approach (Social Engagement)
LESSON 4: Content Approach (Conversion)
LESSON 5: Content Approach (Delight)
LESSON 6: Content Examples and Case Studies

Module 4: Distribution

Without Distribution on the right platforms in the right ways, even the most amazing video content will fail to reach your intended audience, and therefore fail to return on your client's investment. This module gets tactical as we dive in to a strategic approach for Distribution.

LESSON 1: Distribution Strategy Overview
LESSON 2: YouTube Distribution Strategy
LESSON 3: Facebook Distribution Strategy
LESSON 4: Instagram Distribution Strategy
LESSON 5: LinkedIn Distribution Strategy
LESSON 6: Other Distribution Channels
LESSON 7: Paid Amplification Strategies

Module 5: Optimisation

Even the best content, distributed on the right platforms in the right way will still fail to reach the intended audience without a clear Optimisation strategy in place for each platform.

LESSON 1: Optimisation Overview
LESSON 2: YouTube SEO Tactics
LESSON 3: Facebook / Instagram Optimisation Tactics

Module 6: Metrics

Return on video investment and therefore the effectiveness of your strategy cannot be determined without an understand of the Metrics that matter for any given video.

LESSON 1: Which Metrics Matter
LESSON 2: Understanding YouTube Analytics

Module 7: Production

The final element to make strategic decisions around is Production, and this is where we decide how the video will actually be produced, but with a 'strategy first' mindset.

LESSON 1: A Strategy Based Production Mindset
LESSON 2: DIY vs Pro Production and how to guide your clients

Module 8: The Business of Video Strategy

Now that you have gained a deep understanding of the 7 elements critical to an effective online video strategy, we'll be consider what the business case is as a video strategist, and explore some templates and processes you can use or adapt with your clients.

LESSON 1: Video Strategy Business Models
LESSON 2: Writing a Video Strategy Plan
LESSON 3: The One Page Video Strategy Canvas
LESSON 4: Working with Clients on Strategy Management

VIP Mentorship Level Only:  You'll be guided through the entire Online Video Strategy Blueprint journey with Ben by your side. With one on one access to Ben across 4 x scheduled video training sessions with you and/or your team, as well as 12 weeks of full, unlimited email or messenger access to help you fast track the implementation of the Blueprint concepts for you unique business needs.  You'll also be able to provide individual access to the online course content to up to 3 x additional members of your team at no extra cost.

Hear what Video Producer Doug Darling (Executive Director, Tripwire Media Group. Canada) had to say about the program. He's now making a significant shift in his business towards video strategy services in 2020.

I asked Dennis Abad (Filmmaker from the Philippines) what he took away from the program.

Choose the enrolment level that is right for you

Join Today and Get Free Access to My NEW PROGRAM in 2022

This really is your last chance to enrol in the current version of The Online Video Strategy Blueprint Course, as in 2022 I'm excited to announce that the brand NEW 'Video Strategist Bootcamp' Program will be launching.

By choosing to join the Online Video Strategy Blueprint Program and getting started today, you'll get the knowledge and insight you need NOW and will be invited to join the first Video Strategist Bootcamp cohort in early 2022 for FREE.

NOTE: The investment for the NEW Bootcamp program in 2022 will be higher than the current enrolment fees for the Blueprint Course.  This is a one time only chance to get BOTH programs for one low investment.

I'm excited for your success and here to help you on your journey!!


VIP Mentorship Enrolment
$500 x 3USD
  • Including everything in the standard enrollment PLUS
  • 4 x 1:1 Video Strategy Business Growth Sessions with Ben for yourself or your team members
  • Full review and feedback on your first Online Video Strategy Plan for your clients
  • 12 weeks of full, unlimited email access to Ben
  • BONUS: Add up to 3 x members of your staff to the program for no additional cost
Enrol Now

6 x monthly payments of US$500

For exclusive access and direct one on one coaching to support you and your team through the Online Video Strategy Blueprint Program. Fast track your learning and success.


Get instant lifetime access to my 'How to Land High Value Video Strategy Clients' Sales Mini-Masterclass and Resources.
(VALUE: $997)


Access the additional COVID-19 SOS Video For Business Training Bundle with 5 x brand new additional trainings. (Value - $97)


Get 90days free 'Legend Level' Access to Tube Buddy. Powerful YouTube channel management tools.  (Value - $147)

I'm taking away the risk here... 100% Value Guarantee

30 days to put everything to the test.

I'm committed to you and your success with this program
, and want you to know that I strongly believe that this course will help you grow as a video strategist and impact on the work you do with you clients. If, for any reason, you feel that the course content did not provide you the value that you needed then I'll be pleased to offer you a 100% refund of your enrolment fees within 30days. (Less any payment processing fees).

So, there's nothing to lose and so much to gain when you enrol as student in the Online Video Strategy Blueprint Course today.

Cameron O'Hearn

With all the courses out there for video creators, even for video strategy, this one is the best value for the price.

Cameron O'Hearn Sacred Stories, USA

Who is the Online Video Strategy Blueprint Course for?

  • Video Producers

    You’re a video producer working direct for your clients to produce video content primarily for online distribution, websites and social media.

  • Production Companies

    You’re a multi-person video production company, with a focus on helping your clients produce video content for brands, either working alongside digital agencies or direct to client.

  • Marketing Agency

    You’re a marketing agency wanting to be better equipped to help your clients do online video better, and more strategically to improve the results you can achieve for your clients across integrated campaigns.

Have questions? I've got answers...


  • q-iconIs this course right for me?

    The fact is, that if you’re creating any sort of video content for your clients, and feel a responsibility to help them get results with those videos online, then this course is exactly for you.

    Whether you’re well established with 30 years in the video industry, or just starting out. Now is the time to develop a deeper understanding of video strategy to position yourself and your business for success in this digital world.

  • q-iconHow long does the course take to complete?

    The course really is a self-paced learning experience, and you will have lifetime access to the content to take things as fast or as slow as you need.
    I suggest that it will be most often a 3 month journey for you, to work through the content over the weeks and implement the concepts as you go into your business.

  • q-iconHow can I access Ben directly for more help through the program?

    Office Hours are 20min timeslots available at specific times each month on a first come first served basis. You can book as many 1:1 office hours timeslots as you need to assist you through the program over 12 months.

    I strongly encourage you to take advantage of this 1:1 time to fast track your success.

  • q-iconI get a lot of my video work through digital agencies, do I need this?

    Yes. In my experience even the best digital agencies are not (and cannot) also be specialists in online video strategy and best practice specifically. By positioning yourself as a competent online video strategist you will be able to work alongside your agency contacts and provide advice, guidance and support that works in with their overall digital strategy for the client.

Join Now
(Standard Enrolment)

Lifetime access to the Online Video Strategy Blueprint program
Over 35 Video Lessons, PDF Downloads, Templates, and Trainings
All future updates, amendments and additions at no extra cost
Student's Only Private Facebook Group
Monthly 1:1 'office hours' and Live Group Coaching (Q&A) Call with Ben

6 payments of US$247

Join Now
(VIP Mentorship Enrolment)

Lifetime access to the Online Video Strategy Blueprint program
All elements included in the Standard Enrolment
4 x 1:1 Implementation Coaching Calls with Ben for you or your team
12 weeks of full, unlimited email or messenger access to Ben
Up to 3 x additional student enrollments to the course for your team

6 payments of US$500

Remember... I'm taking away the risk here... 100% Value Guarantee

Nothing to lose and so much to gain when you enrol as a founding student in the Online Video Strategy Blueprint Course today.